Industry association takes issue with comparison when patties are solely plant-based. Beef farmers in Alberta are carefully watching an ongoing complaint from their Quebec counterparts. American veggie burger company Beyond Meat. The company has swept into Canadian headlines, advertising a plant-based, meatless burger that mimics beef. It hit the news to great fanfare when sold at A&W fast food restaurants, and is now available at various grocery chains. Alberta Beef Producers and Canadian Cattleman's Association, which is based in Calgary, have announced their support for the complaint.
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